GPS tracking a hit with fleet operators August 1, 2007
Posted by Rich in : GPS asset tracking, GPS fleet tracking , trackback
C.J. Driscoll has released a study of U.S. fleet operators’ satisfaction with GPS tracking. 73% of participants indicated that they were either extremely satisfied or very satisfied with their systems.
The 2007 Survey of Fleet Operator Interest in Mobile Resource Management (MRM) Systems and Services,
…assesses fleet operator interest in installed and handset-based MRM solutions, as well as willingness to pay and intent to purchase. In addition to GPS tracking, the study covers a wide range of other services including navigation, traffic, remote vehicle diagnostics, data messaging, weather alerts, fuel prices, and others. The study also assesses satisfaction with MRM systems and services among current users. Opinions of fleet operators ranging from local service fleets to truckload carriers are covered in the research.
The 2007 Survey of Fleet Operator Interest in MRM Systems and Services was partially funded by 13 companies, including leading cellular carriers, digital mapping suppliers, and suppliers of Mobile Resource Management equipment, software and services. This comprehensive new study is based on a nationwide telephone survey of over 500 fleet operators. Survey participants were drawn from all major categories of fleets, including service, local and over-the-road trucking, private delivery, utilities, transportation and government fleets. The sample included a balance of small and large fleets from all major U.S. regions.
The full GPS fleet tracking survey can be purchased directly from C.J. Driscoll.



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