84% of survey respondents want child tracking service October 23, 2007
Posted by Rich in : GPS tracking and privacy, GPS tracking cell phones, GPS tracking children , trackback
Tele Atlas, the road navigation data company being bought by TomTom, has published the results of a wireless GPS survey. Among other findings the study reports that:
84 percent of respondents expressed interest in “child locator” services that would show a detailed route to where their child is currently, and 47 percent expressed interest in “friend locator” services.
A healthy willingness for subscribers to pay for such services: Approximately 74 percent of respondents with a minor child indicated an acceptance of monthly fees for “child locator” offerings, and nearly 40 percent of respondents indicated wiliness to pay for “friend locator” offerings. Of note, respondents expressed heightened interest for such offerings if provided via ad-sponsored models.
GPS Business News points out the great discrepancy between what people say and what they do, noting that the adoption rate for child tracking services is very low, despite the availability of such offerings.
Comments»
I wondered if there is a tracking system that is microscopic that can be injected inyo a child and them activated if the child is abducted? Is there anything like that out there and if not someone please invent one …………